For the development of the symbol, the main criterion and message to be passed on is lightness. We sought to work out strokes in a way that made the symbol more natural. For this, we used as inspiration the Fibonacci sequence. Through it, it was possible to analyze, separate and choose the most pleasant way to represent lightness: a feather.
Louro came to offer a wide range of cleaning products for both consumers and businesses. Combining quality and environmental awareness, it has products dedicated to various applications to ensure exceptional results.
For the name Louro, it was decided to bring it at a slanted angle so that it could give the idea of movement. Thus, a fine adjustment between the letters (kerning) was performed, bringing a more adequate spacing and making the name lighter, although the font has a higher weight.
To develop a greater connection between the brand and consumers, a mascot (the Parrot) was developed, which adds to the brand materials the feeling of joy, comfort and confidence. It is responsible for creating this link between the brand and the target audience.
