A shop focused on leisure and adventure that features products such as clothing, equipment and utensils for hiking, climbing and other sports, whether on land or on high.
The symbol of the brand refers directly to mountains, rivers and landscapes because it is a store with specific products and aimed at the most adventurous. At its top, a semicircle is placed to create a sense of closure to balance the brand.
The name Terratop came from the idea of inhabiting planet Earth (Terra), however, expanding the boundaries imposed and reaching where your potential and body allow.
EARTH (Terra), being considered the planet earth and making a link with the lower areas of the place where we live.
TOP, being considered as the top. Higher places where the human being can reach with instruments and utensils that help him.
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The word "Adventure" comes as a complement to the brand name in order to create a connection with the target audience of climbers, mountaineers, hikers and other adventure sports.
The main color chosen for the brand is blue, which comes in two variations. This is one of the three primary colors that means tranquility, serenity and harmony, which is basically what everyone is looking for when deciding to connect with nature and engage in some kind of contact with it.
